Dali’s Bar and Grill (Branding)

Going off of the well known melting clock imagery of Salvador Dali, I wanted to brand an environment that allowed fun and relaxation as if the time was melting away. Using colors straight from Dali’s paintings, the designs are meant to be fun and inviting with clean lines. the added triangles play into the concept of the surreal by creating dynamic contrast to the rectangles used in most of the brand. the fonts Adorns condensed, Mostratwo, and Gotham are used to push and pull the eccentricity of Dali’s work and create a controlled chaos creative work.